Perhaps the greatest challenge confronting today’s “big data” era lies not the acquisition of data, but rather how companies can uncover insights from the chaos of petabytes. Today’s companies have assembled breathtakingly large archives of incredibly rich data but struggle to perform more than basic analyses at scale. This is especially true when it comes to reasoning in terms of the more complex dimensions like time and space. As the world’s data is increasingly geospatially enriched and as companies increasingly need to understand their data in terms of its physical location, we need tools that can query, analyze and reason about immense geospatial data at population scale. Enter Google’s new BigQuery GIS.
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